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We’re not just a brand — we’re a feeling. Born from the daydreams of girls who press flowers into books, write unsent letters, and dress like heartbreak is an art form, our pieces are made for those who choose romance over routine.
87%
Say they reach for our work on their most important, beautiful days.
94%
Of our products are kept for years, not seasons.
99%
Shipped to every continent except Antarctica (we’re working on it 💌).

Trustpilot reviews
Excellent 4.8 / 5